The Pros and Cons of Using Google Sites

Table of Contents

In the era of digitalization, having an online presence is vital for businesses, organizations, and even individuals. One way to achieve this is by building a website, and Google Site is a popular platform for creating and hosting websites. But, like any other tool, Google Sites has its own set of pros and cons. In this blog, we’ll explore the advantages and disadvantages of using Google Sites for website building.

Pros of Using Google Sites:

Easy to use:

Google Site is a user-friendly platform that doesn’t require any coding or technical knowledge. Its drag-and-drop interface allows users to create and edit pages quickly and easily.

Integration with Google Workspace:

Google Site is fully integrated with other Google Workspace tools, such as Google Drive, Google Docs, Google Sheets, and more. This makes it easy to embed content from these tools directly into your website.


Google Site allows multiple users to collaborate on a website simultaneously, making it ideal for teams or organizations.


Google Site is a free platform, which is great for those who are just starting or have a limited budget. There is also a paid version, Google Workspace, which offers additional features and benefits.


Google Site templates are responsive, which means they are optimized for mobile devices. This is important since more and more people are accessing websites from their smartphones and tablets.

Cons of using Google Sites:

Limited customization:

While Google Site is easy to use, it also has limited customization options. Users can choose from a range of templates, but they cannot modify the layout or design of the website beyond what is offered in the template.

Limited functionality:

Google Site is not as feature-rich as other website builders, such as WordPress or Wix. It may not have all the features that you need for your website, especially if you are looking to build an e-commerce site.

Limited storage:

Google Site offers limited storage space for free users, which may not be enough for those who need to upload a lot of images or other media.

Limited SEO options:

Google Site does not offer many SEO options, which can make it difficult to optimize your site for search engines. This may result in lower visibility and traffic to your website.

Limited support:

While Google Site is user-friendly, it may not have as much support as other website builders. There are limited resources available for troubleshooting or getting help if you run into issues with your website.

Google Site is a great platform for those who are looking for an easy-to-use website builder with basic features. It is a cost-effective option for those on a limited budget and is fully integrated with other Google Workspace tools. However, if you require advanced features, customizations, or SEO options, then Google Site may not be the best choice for you. Ultimately, it depends on your specific needs and preferences.

Want to create your professional website and elevate your online presence!

Commonly asked questions on Google Sites

Is Google Sites mobile-friendly?

Indeed, Google Site templates are designed with responsiveness in mind, ensuring optimal performance and visual appeal across various mobile devices. This adaptability guarantees that the website’s layout, content, and functionality remain accessible and user-friendly, irrespective of the device being used, thereby enhancing the overall user experience and widening the reach of the site’s audience.

Can I customize the layout or design of my Google Sites website?

Google Sites provides users with a selection of templates to choose from, simplifying the initial setup process. However, it’s important to note that users have limited flexibility when it comes to modifying the overall layout and design of the website, as they are constrained by the pre-defined structure of the chosen template. This can sometimes restrict creative customization and may not fully accommodate specific design preferences or unique branding needs.

Does Google Sites offer SEO options?

Google Sites lacks comprehensive SEO options, which can pose challenges in effectively optimizing your website for search engines. Moreover, The limited control over metadata, keywords, and other crucial SEO elements might hinder your site’s visibility and ranking in search engine results, potentially impacting its discoverability and organic traffic growth.

Is Google Sites suitable for building e-commerce websites?

When considering e-commerce websites, Google Sites might not be the optimal choice due to its constrained functionality in comparison to more robust platforms like WordPress or Wix. These alternatives offer a wider array of e-commerce features, payment gateways, and customizable options, making them better suited for creating and managing online stores with a richer user experience and greater potential for business growth.

Does Google Sites have support resources available?

Although Google Site boasts user-friendliness, it falls short in terms of available troubleshooting resources or support avenues in case you encounter difficulties with your website. The limited assistance and guidance for addressing technical issues could potentially lead to challenges in resolving problems or implementing more advanced features, making it important for users to carefully consider their technical requirements and potential need for assistance before committing to the platform.

Is google sites good for SEO?

Yes, Google Sites can be beneficial for SEO. As a platform provided by Google, it often gets favorable treatment in search engine rankings. Additionally, it seamlessly integrates with other Google products, potentially enhancing SEO efforts. By following best practices such as optimizing content, using relevant keywords, creating user-friendly layouts, and acquiring backlinks, Google Sites can contribute positively to search engine visibility and overall SEO performance.

Can Google Sites rank on SEO?

Yes, Google Sites can rank on SEO. While it may not offer the same level of customization as other website builders, being a product of Google gives it some advantages in search engine rankings. By following best practices in SEO, such as optimizing content, using relevant keywords, and acquiring backlinks, it is possible to improve the visibility and ranking of a Google Site on search engine results pages.

What is Google Sites best for?

Google Site is best suited for creating simple and user-friendly websites. It is ideal for personal portfolios, small business websites, project documentation, team collaboration pages, classroom resources, event websites, and other straightforward web-based projects. With its easy-to-use interface and integration with other Google products, Google Sites offers a convenient platform for quickly building functional and visually appealing websites without the need for advanced technical skills.

How do I make my Google Site searchable?

To make your Google Site searchable, follow these steps:

  • Use relevant and descriptive content on your pages, incorporating keywords related to your site’s topic.
  • Optimize your page titles and meta descriptions with keywords to enhance search engine visibility.
  • Enable the “Allow Indexing” option in the site settings to allow search engines to crawl and index your site’s content.
  • Share your Google Site’s URL on social media and other online platforms to increase its visibility and encourage organic traffic. By implementing these strategies, your Google Site will become more discoverable to users through search engine results.

Frequently Asked Questions (FAQ)

Google Site is a website builder that allows users to create and host websites without the need for coding or technical knowledge.
Google Sites offers several advantages due to its user-friendly interface, seamless integration with Google Workspace, facilitating efficient collaboration among team members, cost-effectiveness as it’s often included with Workspace subscription, and its compatibility with mobile devices, ensuring accessibility and usability on the go.
While Google Sites is user-friendly, it falls short in terms of customization, offering limited options to tailor the design and layout to specific needs. Its functionality can be restricted compared to more advanced website builders, and the storage capacity is also limited. Additionally, Google Sites provides limited SEO optimization features and might lack comprehensive support resources for more complex website projects.
Although Google Sites is available as a free platform, users can opt for the paid version, Google Workspace, which provides access to enhanced features and advantages. Moreover, This premium subscription includes advanced collaboration tools, increased storage capacity, personalized email addresses, and an array of productivity applications, making it a compelling choice for businesses and professionals seeking a more comprehensive and versatile online platform.
Google Sites facilitates seamless collaboration by enabling multiple users to work together on a website in real-time, making it exceptionally well-suited for teams or organizations. This feature enhances productivity and fosters efficient content creation, editing, and updating, ensuring that all stakeholders can contribute and collaborate effortlessly to create a cohesive and dynamic online presence.

Found this article interesting? Share it on

Contact us today

Get Google Sites Guide



Website Experts

25 Years In Business