Voice Search SEO involves optimizing a website’s content and structure to cater to voice-activated search queries, as voice-based search is becoming increasingly popular with the rise of virtual assistants. The three most important aspects of Voice Search SEO are:
- Conversational Keywords: Targeting long tail and conversational keywords that mirror how people speak naturally when using voice search, rather than traditional keyword phrases.
- Featured Snippets: Structuring content to provide concise and informative answers, as featured snippets are often read aloud by virtual assistants in response to voice queries.
- Page Readability: Ensuring content is easy to read and understand, as voice search results often provide brief answers, and user-friendly content is more likely to be selected as a response.