A short-tail keyword, also known as a broad keyword, is a concise and usually generic term consisting of one to three words. These keywords are typically broad in scope and may have a higher search volume. Short-tail keywords often lack specificity, making them more competitive in search engine optimization (SEO) efforts. Users commonly employ short-tail keywords when conducting general searches or exploring a broad topic. While they can attract a large audience, they may also result in less targeted traffic due to their general nature. Examples of short-tail keywords include “shoes,” “travel,” or “technology.” In contrast, long-tail keywords are more specific and typically comprise longer phrases, catering to a more targeted audience.
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