Inbound links, also known as backlinks or incoming links, are hyperlinks on external websites that direct users to a specific webpage on another site. These links are essential in search engine optimization (SEO) as they signal to search engines that the linked-to webpage is valuable or relevant. Search engines often consider the quantity and quality of inbound links when ranking webpages. High-quality inbound links from reputable and authoritative sites can positively impact a webpage’s search engine ranking, helping it appear higher in search results. Inbound links contribute to the overall visibility, credibility, and trustworthiness of a website, making them a crucial factor in SEO strategies aimed at improving online presence and organic search performance.