Dofollow links are hyperlinks that allow search engines to follow them and pass link equity or “link juice” from one website to another. These links are considered standard, as opposed to “nofollow” links, which include an attribute that instructs search engines not to follow the link or pass on any authority. Dofollow links are valuable in search engine optimization (SEO) because they contribute to a website’s link profile and can positively influence its search engine rankings. When one website links to another with a dofollow link, it is seen as an endorsement, and search engines may interpret it as a signal of trust and credibility. Building a healthy mix of dofollow links from reputable and relevant websites is a common SEO practice to improve a site’s authority and visibility in search results.
Call to action
Call to action or CTA An element or message on a website that prompts users to take a specific action,
