Definition of Brand Identity

Brand Identity Meaning

The unique visual, emotional, and cultural elements that define a brand and set it apart from competitors. Brand identity encompasses the brand’s logo, color palette, typography, imagery, and overall design style, which is reflected in the corporate website design to reinforce brand recognition and recall.

Other Definitions

Alt text

A brief description of an image that is displayed when the image cannot be loaded, and also used by screen

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White space

The empty or blank areas between content elements on a webpage that provide visual breathing room and improve readability.

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